The secrets of selling your property through a Private Sale

16th May 2025 · 4 min. read · by Carmen de Arriaga

In the world of luxury real estate, privacy isn’t just a preference, it’s a powerful strategy. Increasingly, homeowners on the Costa del Sol are choosing to sell their properties through private sales, away from the glare of online platforms and mass promotion. At Christie’s International Real Estate – Costa del Sol, we’ve designed a specialised service tailored to those who value discretion, exclusivity, and a more personalised approach to selling.

Private sales, also known as silent listings, are ideal for those who don’t wish to advertise their property publicly. Whether you're safeguarding your personal privacy, maintaining the prestige of your home, or simply waiting for the right buyer rather than the first one, this approach allows for greater control and refined positioning.

This isn’t about hiding your home; it’s about presenting it with care, to the right people, at the right time.

When a luxury property is promoted in a conventional way, it can lose part of its allure. Floor plans, photos and sensitive information become widely accessible, and the property may be perceived as "overexposed" over time. By contrast, a private sale keeps the narrative tight and elegant. Only genuinely interested and qualified buyers are introduced to the opportunity, creating a sense of rarity and value that traditional listings simply can’t offer.

A successful private sale is not simply about keeping a property off the internet. It is about creating a refined, highly controlled environment where each step of the process is executed with precision, strategy, and above all, discretion.

The cornerstone of a truly effective private sale is the strength of your broker’s network, both locally and internationally and their ability to navigate complex transactions with complete confidentiality. Without access to the right individuals, even the most exquisite property may remain unnoticed. And without the ability to manage every detail with absolute discretion, the essence of a private sale is lost.

At Christie’s International Real Estate – Costa del Sol, we combine our deep understanding of the local market with the exceptional reach of our global network. This allows us to introduce each property only to a select group of carefully vetted individuals, those whose tastes, expectations, and purchasing capacity align seamlessly with the character and calibre of the home in question.

Our role is not only to connect buyers and sellers, but to protect the integrity of the sale at every stage. From the initial conversation to the final agreement, our focus remains on preserving value, privacy, and peace of mind for our clients. It is this considered, intelligent approach that transforms a transaction into an experience and a private sale into a success.

With over 250 years of heritage behind us, the Christie’s name is trusted by collectors, investors and connoisseurs around the world. Our real estate division benefits from direct ties to the Christie’s auction house and an international network of best-in-class real estate professionals. This gives our clients access to audiences and opportunities far beyond the conventional property market.

Every home we represent is handled with the same level of expertise and care as a work of art.

When you choose to work with us the process begins with a conversation. We take the time to understand your goals, your timeline, and your expectations. Together, we create a personalised strategy that may involve a fully off-market approach or discreet exposure through selective channels.

From there, our experienced team manages every detail, from private viewings to tailored marketing materials shared only with a limited, vetted audience. You remain fully in control of the pace and visibility of the sale.

If you are considering bringing your property to market in a discreet and carefully managed way, or if you are looking for a home that has not yet been presented to the public, we invite you to discover what a private sale with Christie’s can truly offer.

The team at Christie’s International Real Estate – Costa del Sol will be pleased to assist you with expert guidance, complete discretion, and a personalised approach tailored to your goals.

Contact us today to arrange a private consultation.